https://ift.tt/2wwdHAe Projecting a company, online and offline Ralph Lauren plans to open a store a week in China. But why open all these stores when so many of the customers can be reached online? For Patrice Louvet, president and C.E.O. of Ralph Lauren, stores are crucial for projecting the company as an aspirational company, one that provides experiences for its customers. THE NEW YORK TIMES https://ift.tt/2DBHkCP November 13, 2018 at 05:30AM