https://ift.tt/2wwdHAe How Smart TVs in Millions of U.S. Homes Track More Than What’s on Tonight Television Sets and Media Devices Samba TV, which has deals to put its software on sets made by about a dozen TV brands, uses viewing data to make personalized show recommendations. But that’s not the big draw for advertisers. SAPNA MAHESHWARI https://ift.tt/2KOZQYy July 5, 2018 at 05:30AM

By SAPNA MAHESHWARI from NYT Business Day https://ift.tt/2lVRrrB