https://ift.tt/2wwdHAe Why Traditional TV Is in Trouble Television, Advertising and Marketing Dropping ratings, especially among young people, and more viewing options mean broadcast TV is in a precarious position as it pitches itself to advertisers. SAPNA MAHESHWARI and JOHN KOBLIN https://ift.tt/2IgTHTz May 13, 2018 at 05:30AM

By SAPNA MAHESHWARI and JOHN KOBLIN from NYT Business Day https://ift.tt/2KVol6G