https://ift.tt/2wwdHAe ‘Uncle Drew’: Branding Vehicle or Feature Film? Yes Movies, Basketball, Advertising and Marketing The comedy was spun from a series of viral ads for Pepsi, believed to be the first time a movie plot has been based on a commercial. SOPAN DEB https://ift.tt/2KQaVIi May 24, 2018 at 05:30AM

By SOPAN DEB from NYT Movies https://ift.tt/2saCVPn